The best cycles of 2025 focus on performance, reliability, and versatility, suitable for city rides, trails and fitness.

Lens Marketing conducted a study in the UK and Sweden that compared the decision-making process of consumers in two categories with differing purchasing cycles: automotive (a long-term purchase cycle) ...

Throughout 2013, SoDA partner AOL had conducted path to purchase research on several different categories. One thing we noticed across categories was that the shopping windows across categories was ...