s Mr. Mucus character insisting viewers use the skip button. The video ad, recognizing that consumers wait to hit the skip button on pre-roll ads, humorously calls this out. The clever approach helped ...

t offer the same TV-like engagement as pre-roll.? Activate on mobile Compared to other types of mobile advertising, one of the biggest challenges with mobile pre-rolls is that consumers have a small ...

In addition, it also revealed that it was taking a new approach to pre-roll and mid-roll ads. The first improvement that the company is making is to disable pre-roll ads for creators who run at ...