With the introduction of Max in 2023, many streaming customers may no longer think of discovery+ as a top service anymore.

The report was based on data from a study in which consumers were shown 100 offerings from companies, including branded content (pieces that combine editorial and marketing messaging) and pre-roll ads ...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...

Tangerine claims to be the first Canadian bank to run contextual pre-roll ads on YouTube for a campaign that centers around mobile banking, showing the growing opportunities for banks to leverage ...