So, what do B2B firms need to do to deliver a differentiated customer experience? In examining the customer experience of over 500 B2B brands, we identified the six pillars behind B2B customer ...

All customer service pillars involve some degree of respect. They all aim at one single idea: to give the customer the best experience possible. In other words, respect their decision to do ...

YOU CAN'T OWN YOUR CUSTOMERS. THEY CAN WALK AWAY MORE EASILY, AND MORE LOUDLY, THAN EVER. That’s why smart companies are beginning to treat customers like prized assets, despite what the ...

According to the GMD, UBA has for several years, placed its customers at the centre of its operations, guided by its six pillars of Customer Experience: including Integrity- Building trust through ...