Nike+ Hacked To Track Tweets Rather Than Steps The Nike Fuelband makes exercise analytics easy, so one firm repurposed it to track social media engagement instead.

[Simone] was trying to reverse-engineer the Bluetooth protocol of his Nike+ Fuelband and made some surprising discoveries. [Simone] found that the authentication system of the Fuelband can be ...

Ben Fry Makes Your Sweaty FuelBand Runs Look Gorgeous Nike FuelBand is giving its 1 million users individual activity portraits for last year, courtesy of a data viz from Fathom Information Design.

NIKE, Inc. (NYSE:NKE) announced today the NIKE+ FuelBand, an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Activities can now be ...

My favorite aspect of the Nike FuelBand SE is the band look. The hard, rubberized bracelet with a smooth, matte finish is predominantly black, with brightly colored accent options. And the ...