What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks.

CMSWire’s Marketing Automation Channel offers a wealth of expert resources, from the latest news and groundbreaking trends to in-depth analyses of today’s automated marketing strategies.

One of the oldest players in the MAP market sells to a Washington-based SPAC. The post Marketing automation vendor Act-On acquired for $53 million appeared first on MarTech.

Marketing automation has become essential for driving organizational efficiency and fostering collaboration across departments as businesses focus more time and resources on improving customer ...

That's why choosing the right marketing tools is crucial for long-term success. With the imminent emergence of various AI and automation tools in marketing and PR, here are insights on navigating ...

These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results. The post ...

As we approach 2025, leveraging Customer Relationship Management (CRM) systems and marketing automation is no longer a luxury but a necessity for real estate companies. Customer Relationship ...

beating out the Internet of Things and marketing automation. And, as the volume of consumer-generated data grows, AI computing techniques — like machine learning, deep learning, and natural ...

In a significant advancement for automotive retail technology, Dealer Creative AI introduces an artificial intelligence marketing platform that ...

AI in digital marketing transforms customer interactions and business model development as well as automation workflow management.