The real headline here, though, is Kroger and its army of some 60 brands—from Kimberly-Clark to Kraft to Coca-Cola. Big-name sponsors have been vanishing from NASCAR like snacks at a driver’s ...

Hyak Motorsports driver Ricky Stenhouse Jr. opens up on the sponsorship troubles that his team is facing ahead of the 2025 Cup Series season.

That deal meant Kroger would have co-sponsored cars with ... According to Stern, King’s Hawaiian was searching for another NASCAR partner for 2025, and they found one in Joe Gibbs Racing and ...

RFK Racing co-owner Brad Keselowski enters the 2025 NASCAR season beaming with confidence after a busy off-season.