He's based on a logo that used to be on the Royals' shorts ... come up with when tasked with inputs like "basketball," "mascot," "king" and "nightmare fuel." "A.I." clearly wasn't the Kings ...

The logo includes California as the hairline and a crown highlighting Sacramento's skyline. In addition to the City Edition jerseys, the Kings introduced Roy Al, a new mascot inspired by the logo ...

An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.