From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team ...

Drake followed with another Lamar diss in “Taylor Made Freestyle,” which asserted the rapper bowed down to Taylor Swift and included an AI Tupac voice. Lamar responded with the venomous “Euphoria.” ...

Ahead of his Super Bowl halftime show, a look at how the rapper has turned introspective rhymes into his own visual language.