Along with handling the José Cuervo label, Beckmann has worked to develop and promote the company's niche brands, such as Maestro Dobel Diamond Tequila. Maestro Dobel is a luxury handmade tequila.

Youth publisher Junkee Media is gearing up to launch its first long-form mini-series, Welcome to XCX World, on February 6 in partnership with Jose Cuervo Tequila. This will be the first of three ...