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财富FORTUNE on MSNJellycat营收飙升,对毛绒玩具的热情是如何被重新点燃的?• 近年来,Jellycat在Z世代消费者中大获成功,尤其是在2022至2023年间,其营收达到2.52亿美元。这一增长部分源于运气。在疫情期间,年轻人普遍感到孤独,他们对Jellycat的追捧推动了销量。但专家也表示,运气只是部分原因,除此之外,该玩具公司还巧妙运用了其他关键营销策略。
SLYLY stuffing the teddies in a child’s pram and handing others to children she had with her, no one suspected a thing when ...
Young adults bought Jellycat plush toys for comfort during COVID lockdowns. Experts say the company leveraged scarcity and ...
She bought a Jellycat eggplant in February 2024 and has ... child” and her favorite toys include Flynn the dragon, a brown bunny called Miss Pecan, and an ice cream called ‘Mr Whippy.’ ...
When grandmother Linda Adams, 63, was spotted stealing handfuls of prized Jellycat toys, she gave stunned police an unusual ...
Jellycat was founded in 1999 by brothers Thomas and William Gatacre, and became notable for selling its signature bunny plushie. However, the brand’s traditional stuffed animal looks much ...
Jemma said: "It used to be a baby's brand so everyone has probably got a Jellycat bunny in their house somewhere, but don't realise it's a Jellycat! Since then they have gone from their bunnies to ...
Really, it’s no surprise that they’re a go-to gift for many. These are our favourite Jellycats for kids (big and small) this year. If you’re unsure which Jellycat to buy your loved one, Bashful Bunny ...
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