In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.

If there's one thing all chic people know, it's that Levi's are the best jeans—period ... wearing a casual-cool ensemble featuring ripped, vintage Levi's, a leather barn coat, white socks ...

Levi Strauss & Co., making jeans since the 1850s, intuitively knew the baggy fit would catch on with younger shoppers, new to its dungarees. But it took technology to help the company see the ...