Especially when everyone's favorite Swedish furniture brand, IKEA, is involved. This simple yet genius trick can transform the SÖDERHAMN sofa in seconds, and has me dreaming of cozy-chic corners ...

IKEA, a furniture brand, featured its classic FRAKTA carrier bag via TV and OLV as a famous symbol of affordable design and endless possibilities to increase in-store and online visitation in the US.

To most people, it’s a simple shark toy. But to trans people, IKEA’s Blahaj is a symbol and signifier of the transgender community. The polyester plushie, which is available online or in store ...