Nearly 11 years after it set shop in India, the Swedish retail giant is entering the largest market in India with a blueprint.

The company has launched e-commerce services in Delhi NCR and nine adjacent markets, marking its foray into north India. It was previously present in 60 cities across south India.

In Pune, Ikea is already available through online sales. "The physical expansion has to complement e-commerce at Pune, and Chennai is the market we have not opened. These are together with the ...