Nearly 11 years after it set shop in India, the Swedish retail giant is entering the largest market in India with a blueprint.
Ikea's broader expansion strategy in India includes launching online sales, opening large-format and smaller retail stores, and entering new marketslhi-NCR.
The company has launched e-commerce services in Delhi NCR and nine adjacent markets, marking its foray into north India. It was previously present in 60 cities across south India.