What turns a commercial into a cultural phenomenon? The programme On The Red Dot revisits Singapore’s iconic adverts and hears from some of the creative minds behind them to find out.

The advert, directed by Filip Nilsson, also features both life-action and animated visuals illustrating how enhancing one’s home can drive happiness. The unified global campaign will initially be ...

Enlisting the help of ACNE, a Stockholm-based Swedish creative agency, the furniture giant has released a hilarious advert that helps people to differentiate between IKEA’s original Frakta and ...

The Berlin-based artist behind Severance’s award-winning title sequences reveals the unique blend of physiotherapy, Bauhaus philosophies and storytelling that informs his 3D visuals ...

The shark toy has forged such as strong link with the LGBTQ+ community that it was even featured in an IKEA advert supporting same-sex marriage, following the Swiss government’s equality vote in ...

If you need to store your books or beauty products but don’t have enough space for traditional shelves, Ikea’s Råskog trolley is your next must-buy. The latest homeware essential that’s ...

The Zero Emissions Buyers Alliance (Zemba), a low-carbon shippers coalition that includes Amazon and Ikea, has launched its ...