Ikea has released a series of poignant ads, raising awareness of the recent catastrophic floods in northern Thailand. A sharp ...

What turns a commercial into a cultural phenomenon? The programme On The Red Dot revisits Singapore’s iconic adverts and hears from some of the creative minds behind them to find out.

The IKEA mobile ads combine location, deals and opt-in programs for consumers. The mobile ads are running within Pandora’s iPhone application. IKEA is a foreign home furnishing company with 300 ...

Overall, the IKEA store saw an 11 percent increase in store visits among more than 172,000 consumers who were served the ads compared to an otherwise identical group of the same size who had not ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Kellogg and Forever 21 have tried their hand at similar stunts on the platform to help promote their products, and the ...

Outdated’ IKEA furniture bought in the 1970s, 80s and 90s is selling for thousands of pounds to collectors, experts have ...