Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, ...

Gucci's 1970s logo featured intertwined "G" initials in gold, embodying timeless luxury with a serif font that spoke of sophistication and tradition. Modern Chic In 2024, Gucci refreshed its logo with ...