NOTE: Since the initial appearance of this essay in the 1998 edition of Major Marketing Campaigns Annual, Gillette was acquired by Procter & Gamble. Global Gillette now operates as a subsidiary ...
“That, for me, was a big ‘a-ha,’” said Alberto Carvalho, vice president, global Gillette, a unit of P&G. The visits kicked off the 18 months it took to develop Gillette Guard, a low-cost ...
the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool ...
the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool ...