De'Aaron Fox and Curry Brand are releasing a new 'Lexington' colorway that pays homage to his University of Kentucky roots.

San Antonio Spurs guard De'Aaron Fox's first signature basketball shoe is paying homage to the Kentucky Wildcats with the ...

So it’s understandable that an updated visual identity was in order. The Fox logo has undergone a subtle redesign, with a chunky new version also created for animations, which show the original logo ...