A new study by Nielsen Sports released today shows that F1 is the most popular yearly sporting series, reaching a total audience of 750 million. What’s impressive is that in just the past three ...

Formula One's future could undergo a massive shakeup as a new broadcaster is reportedly considering making a bid for live ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

“We are delighted to have agreed this partnership with Sky Media to sponsor Formula One, on Sky Sports”, explained Ian Strafford-Taylor, CEO of FairFX in a statement. “As channel sponsor we will be ...

The latest trailer for Brad Pitt’s highly-anticipated F1 movie drops, featuring some of the sports drama’s thrilling racing ...

Netflix are reportedly considering a bid for the US-based TV rights to Formula One as they look to capitalise on the success ...

Formula One's Las Vegas Grand Prix, a Saturday night floodlit spectacular in November, will start two hours earlier than ...

Formula E has today announced that the 2025 Hankook Mexico City E-Prix race delivered a record-breaking cumulative audience ...

The 'F1' teaser trailer is out, and the project by Brad Pitt, Jerry Bruckheimer, and Joseph Kosinski is unlike anything the ...