There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

Though some of the greatest advertising slogans in history seem relatively simple ("Just Do It" is only three words, after ...

This provision excludes from registration marks that serve exclusively as advertising ... These examples illustrate the BPTO’s focus on originality and the ability of the slogan to transcend ...

Mazda has an all-new advertising campaign in the US that focuses on the new slogan: Driving Matters ... So far, the company has released several examples of the campaign to highlight the Miata ...