Call it a Scandi Summer or the Elsa effect. (Or both.) If it feels like Elsa Hosk and her fashion brand Helsa Studio are everywhere you turn these days, that’s because they are. But it’s more ...

Hosk's exact sneakers, the Classic AZ by Reebok, are a reimagined take on the 130-year-old brand's Aztec sneakers, which have a long history and expansive fan base. (They were launched in the late ...

Anyone who follows Elsa Hosk knows of the influence she holds over her Instagram followers and their buying habits. Her brand Helsa, sold on Revolve and Fwrd, is proof of that. People want what ...