The owl: symbol of wisdom ... The crazy anthropomorphised personification that pursues users of the Duolingo language-learning app, with his huge eyes, cutesy beak, tufty feathers and mastery ...

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How Duolingo’s unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

The Duolingo owl mascot shocked his legions of fans during the Super Bowl as he upstaged Usher with a bum joke. Yes, you read that right. The Duolingo owl has become a cult icon, much like Elmo ...

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Duolingo doesn’t just market to its audience ... XCX and Troye Sivan’s “Sweat Tour” to K-pop concerts, Duo the Owl isn’t just a mascot. Duo is a fan’s surrogate, actively participating ...

And there’s no better example of this approach than Duolingo ... lime-green owl mascot, Duo, has become a viral sensation, starring in unhinged posts where he conducts séances, jokes about ...