The company told investors that its "unhinged and viral marketing campaigns" helped add more users.

Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.

PITTSBURGH (KDKA) — The Duolingo Owl is dead, according to a statement from the Pittsburgh-based company. Duolingo's owl mascot has become a memeable internet sensation for the way some users of the ...

Nearly two weeks after Duolingo announced the death of their beloved mascot ... the language learning app quickly recapped the owl’s death before the bright green bird is seen bursting from flames ...

"Faking my death was the test and you all passed."Thirteen days after announcing the death of its beloved mascot, Pittsburgh-based language-learning app Duolingo announced Monday ...

It started Tuesday when the language-learning app Duolingo posted that Duo the Owl, its internet-famous big green bird, was dead. “It is with heavy hearts that we inform you that Duo ...

Duolingo's mascot, Duo the owl ... read a eulogy for this beloved green bird on TikTok. As any fiction author could probably tell you, killing everyone's favorite character is not a great way ...

Duolingo has replaced its social media profile photos and app icon to an image of the dead owl, with Xs for eyes. A TikTok video shared by the brand shows a person dressed up as the bird being ...

According to their official website, "over 1.2 billion people" use the app with the famed green bird helping to guide lessons. Officials are continuing to search for a suspect. Duolingo mentioned ...