The proposed theoretical framework deals with alternative ways in which organizations define their product-market domains (strategy) and construct mechanisms (structures and processes) to pursue these ...

An advertiser discusses how to develop an advertising strategy: the value of having a strategy; how it fits into the business (marketing, operations, distribution and human resource strategies); ...

Expertise—which we define as a combination of deep theoretical ... Bobby Yerramilli-Rao is the chief strategy officer at Microsoft. John Corwin is the general manager for corporate strategy ...