Korean Air replaced its iconic logo for 1st time in 40 years
Korean Air has rebranded for first time since the '80s
Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first brand refresh since 1984. The airline rebrand comes in the wake of its merger with Asiana and was guided by the brand's 'Excellence in Flight' ethos.
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