Cîroc is a premium vodka brand established in 2003 by Jean-Sébastien Robicquet in France. Distinctively, it is made from fine French grapes rather than the traditional grains used in most vodkas.

On Thursday, Bloomberg reported that British spirits firm Diageo is approaching potential buyers for Cîroc Vodka, the brand formerly co-owned by disgraced music mogul Sean "Diddy" Combs.