Circana point-of-sale assets, and industry expertise to provide comprehensive insights into the B2B technology market. About Circana Circana is a leading advisor on the complexity of consumer ...

U.S. prestige beauty industry dollar sales grew by 7%, year over year, to reach $33.9 billion in 2024, according to Circana, a leading advisor on the complexity of consumer behavior. In comparison, ...

By employing its superior benchmarking capabilities and aligning to retailer point-of-sale (POS) data, which includes 90% census POS data, Circana delivers a gold-standard dataset that reflects ...