BMW sent shockwaves through social media this morning as images started to appear from CES of its mysterious color-changing car. Videos appeared of a BMW iX in white suddenly changing to black and ...

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Have you ever wanted to change the color ... 2022 BMW iX Hands-On Preview: 5 Things You Need to Know About The Upcoming EV But there’s also the efficiency angle. Black cars absorb more heat ...

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BMW is reconsidering cabin functionality and technology as part of its new generation of models, dubbed "Neue Klasse" models, ...

I really expected a breakthrough product from BMW that would put Elon Musk back in his box. Then news of the color changing car came along. This is an extraordinary piece of technological engineering.

As Norbert Reithofer, chairman of the board of management of BMW AG, said in New York, "The car has existed for nearly 130 years. Today marks a shift - a change - in the future of mobility.