Challenger laptop brand says you can shove 26TB of superfast SSD storage in its laptop ...
Framework Laptop 16 dual M.2 adapters combine four drives for massive capacity PCIe Gen4 ensures faster data access and ...
Campaign Brief2 天
Sumo reclaims its challenger status with bold new brand identity via The Edison Agency
Once known for its bold and energetic presence, Australian energy provider Sumo had lost its spark in an increasingly ...
Man of Many US on MSN7 小时
Nothing Phone (2) Review: A Design-First, Mid-Range Challenger
It’s rare to see a challenger brand appear in the smartphone market, so when it happens, it’s worth taking note of. UK-based ...
Insider7 天
Challenger flavoured instant coffee brand to pitch bold expansion plans on Dragons’ Den
A challenger flavoured instant coffee brand in Devon is set to pitch its bold plans for expansion on Dragons' Den this week.
Wall Street Journal16 天
Marketing Strategies of a Challenger Brand
What do ascending brands do to stand out against industry incumbents? Vanessa Wallace, Savage x Fenty CMO, and Andrew Springate, Keurig Dr Pepper CMO, discuss how they navigate competition ...
Confectionery News6 天
Confectionery brands must step up on sustainability or risk losing consumers
Sustainability is no longer optional for confectionery brands. Impact Score’s latest index reveals which brands are ...
Warc2 年
How to build a challenger brand
Challenger brands are not defined by their state of market, but by their state of mind. They are brands and businesses determined to change something about the category or the world. They understand ...
Little’s coffee lands four investment offers on Dragons’ Den
Little’s is on a mission to “end ordinary coffee” with its range of Nespresso-compatible coffee pods, instant, ground and ...