The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.

In a world where Valentine’s Day marketing often feels like a sea of hearts and roses, Cadbury 5 Star has decided to swim ...

To destroy the pernicious Valentine’s Day once and for all, they are calling on all uncles to step up to the plate. This does ...

The FMCG giant says, tongue firmly in cheek in viral campaign, that it will fund uncles to ‘hit the streets, flood the ...

Continuing to play cupid, This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with ...

Elise Burditt, senior director at Cadbury UK said: “Cadbury’s brand identity revolves around generosity and this campaign is ...

Cadbury has unveiled its latest integrated campaign "Made to share", developed in partnership with its global creative agency ...

Cadbury 5 Star, in collaboration with Ogilvy, has again outdone itself with an audacious and hilarious take on Valentine’s Day. Building on its “Eat 5 Star, Do Nothing” philosophy, the brand ...