The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.

To destroy the pernicious Valentine’s Day once and for all, they are calling on all uncles to step up to the plate. This does ...

The FMCG giant says, tongue firmly in cheek in viral campaign, that it will fund uncles to ‘hit the streets, flood the ...

Cadbury has unveiled its latest integrated campaign "Made to share", developed in partnership with its global creative agency ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Cadbury 5 Star, in collaboration with Ogilvy, has again outdone itself with an audacious and hilarious take on Valentine’s Day. Building on its “Eat 5 Star, Do Nothing” philosophy, the brand ...

Elise Burditt, senior director at Cadbury UK said: “Cadbury’s brand identity revolves around generosity and this campaign is ...

Continuing to play cupid, This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with ...

CADBURY Ireland fans “cannot wait to try” a limited edition new flavour in the first launch in decades. The Mini Eggs flavour ...

With a fresh new take, Cadbury 5star continues its annual tradition of rescuing people who want to “do nothing” on ...