"BUBBA changed the game with their innovative Pro Series Smart Fish Scale. The new SFS Lite offers some of the same pro-grade features and gamification capabilities for casual fishing trips with ...

(NASDAQ Global Select: AOUT), an innovation company that provides product solutions for outdoor enthusiasts, today announced that BUBBA ®, a fishing brand focused on bringing innovative solutions to ...

The SFS Lite is the newest addition to the BUBBA lineup of smart fish scales, which includes the BUBBA Pro Series SFS – the official scale of Major League Fishing. The SFS Lite is a ...

In some events, as much as $300,000 dollars is on the line. The Bubba Pro Series Smart Fish Scale is the only scale they use. While most of us aren’t in tournaments with stakes quite so lofty ...