Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

In fact, building that trust ultimately drives sales. According to one study, 82% of Americans consider companies to be more ...

It's crucial to have a clear understanding of the company's identity.If your brand is for everyone, who truly connects with it?

Setting up a new brand is an exciting and challenging venture. The market is crowded with competition, and carving out your ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

As a result of this strategic brand realignment, Cavco will record a non-cash charge in the fourth quarter of fiscal 2025, ...

The Procter & Gamble Company PG, alias P&G, continues to assert its global market leadership by leveraging its strong brand portfolio to drive organic sales growth. As a leading provider of everyday ...

Advertising on IPL allows Google to reach new digital users and can be a proactive step to remind advertisers of its market ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...