Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

In fact, building that trust ultimately drives sales. According to one study, 82% of Americans consider companies to be more ...

It's crucial to have a clear understanding of the company's identity.If your brand is for everyone, who truly connects with it?

Setting up a new brand is an exciting and challenging venture. The market is crowded with competition, and carving out your ...

As a result of this strategic brand realignment, Cavco will record a non-cash charge in the fourth quarter of fiscal 2025, ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

The Procter & Gamble Company PG, alias P&G, continues to assert its global market leadership by leveraging its strong brand portfolio to drive organic sales growth. As a leading provider of everyday ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

The collaboration aims to strengthen New Era Machines' brand positioning, aligning it with its vision of innovation, ...