Or maybe you’ve been bombarded with ads for the film’s merch – tote bags, t-shirts and hats are, it seems, everywhere. We are talking, as you may have guessed, about Barbenheimer.

Heh-heh. But despite the cutesy label and the hundreds of millions in marketing dollars, the two movies have so far failed to reach the heights of “Barbenheimer,” the 2023 cultural phenomenon ...