The change takes just a few seconds ... the future but could just as easily by a few car generations away. As if changing color wasn't enough, BMW also revealed a serious bit of technology for ...

Get the latest car news, reviews, and features.

If you look through the annals of history, you'll find a few BMW models that didn't hit the mark in the style department.

BMW plans to zig where other automakers have zagged when it comes to in-car infotainment ... in this direction], and this is a big conceptual change that we are making, was because we were ...

Could BMW, a brand I’ve been attached to for ... The message that the X Flow technology sends is “let’s build a car that can change color, never mind that it isn’t competitive against ...

Where that 3.0-liter turbocharged six-cylinder produces 523hp in the not-at-all-regular Competition, it now makes 542hp and ...