Australian ugg-boot maker forced to rebrand after trademark battle with American rival
Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a multibillion-dollar company." ...
Sydney Morning Herald23 天
‘Morally, it sucks’: Inside the Uggly fight over Australia’s iconic sheepskin boots
In the mid-2000s, the fleecy boot transitioned from daggy house shoe to in-demand trend worn by Hollywood celebrities, and is broadly recognised around the world as a quintessentially Australian ...
来自MSN26 天
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
An Australian ugg-boot company has changed its brand for foreign customers following a lengthy legal battle with an American rival. Ugg Since 1974 is owned by Australian Leather and was sued by ...
Yahoo Finance24 天
Iconic Aussie brand UGG forced to change name after 50 years: 'Came as a surprise'
UGG Since 1974's Todd Watts said they have been forced to change their name due to a massive lawsuit. (Source: TikTok/Getty) The iconic producer of Ugg boots in Australia will change its name on the ...
Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick ...
After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 will drop ‘ugg’ for international sales.