Correspondent Faith Salie talks with Viktorovna about her wildly successful "Gentle Whispering" videos, and with physiology professor Craig Richard, who discusses ASMR's physical effects.

These videos, to varying degrees, all have the ability to produce autonomous sensory meridian response, better known as ASMR. In a nutshell, this refers to a bodily response to visual or auditory ...

Reviewed by Nicole Amoyal Pensak, PhD Have you ever come across an online video of someone pretending to do your makeup?

Her treatments bring ASMR, short for autonomous sensory meridian response, into the physical world through intentionally gentle touch: back scratches with metal finger extensions, face tracing ...