Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran tests their tingle tolerance, ...

The platform is full of ASMR-inspired covers, or whisper tributes, of her music. There's a reason Billie's a favorite of the ASMR crowd. Her music uses key principles of ASMR to redefine the sound ...

But ASMR is no longer seen as a strange occurrence, found only after falling into a YouTube rabbit hole during a late-night scroll; the method is now being used in both music and marketing.

The 40-second clip’s soundtrack is sparse, with no dialog or music — just the sounds of ... The White House gave the video a macabre caption: “ASMR: Illegal Alien Deportation Flight.” ...