"It's kind of like having your hair ... ASMR. They showed this using functional MRI scans, which indirectly measure brain activity by looking at blood flow through the organ. Related: How do ...

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers in ...