Discount store chain Target said it would join rival Walmart and a number of other prominent American brands in scaling back diversity, equity and inclusion initiatives while Costco shareholders

Target is ending its DEI program this year, the latest corporation to step away from such policies in the face of scrutiny from conservative groups.

Target is joining a wave of US companies pulling back on diversity, equity and inclusion (DEI) initiatives, as right-wing pressure leads companies to alter their commitment to hiring diverse candidates and expanding access.